09/122024

DIC GROUP LAUNCHES 2025 CALENDAR WITH THE THEME "35 YEARS - CONTINUING THE JOURNEY"

Celebrating the 35th anniversary of its establishment (26/5/1990 – 26/5/2025), DIC Group is ready to launch the 2025 calendar with the theme "35 years - Continuing the journey". Honouring the corporate cultural values imbued with the DIC brand identity is the message that is subtly conveyed throughout this special publication.

 

CELEBRATING CORPORATE CULTURE – A 35-YEAR JOURNEY OF PRIDE

The design and production of calendar publications has become an annual activity, creating the characteristics of DIC Group. Not only a time management tool, each calendar over the year has a creative and unique imprint.

 

Calendar 2025 with the theme "35 years – Continuing the journey"

 

The 2025 calendar set includes the following products: Desk Calendar, Wall Bloc Calendar, Tet Greeting Card and Red Envelope. With the collaboration of the Brand2 branding unit, every detail in the calendar is meticulously crafted, from concept to design, content and printing. The 2025 calendar is a gift from DIC Group to its officers, employees, customers and partners. At the same time, it promotes the brand and honours the corporate cultural values that have been established over the 35-year journey.

 

The 2025 desk calendar conveys the message of honouring the corporate culture of DIC Group

 

In particular, the desk calendar - the highlight of the 2025 calendar series - recreates the 35-year cultural history of DIC Group through memorable traditional events, from social security programmes to activities aimed at enhancing employees' lives. Each page of the desk calendar is not merely a note of the date but also a series of images, depicting the beauty of humanity, containing a proud message of DIC corporate culture.

 

OPTIMISING DESIGN - CREATING GREEN VALUE

Implementing the sustainable development strategy, DIC Group has invested elaborately to produce the 2025 calendar with the criteria of minimising environmental impact.

Accordingly, the table calendar publication uses FSC-certified eco paper, produced from sustainable forest raw materials, combined with recycled ingredients. Minimalist calendar structure, minimising the use of glue, plastic film or springs to increase degradability. The wooden base is handcrafted with natural wood without many layers of paint to preserve the rustic beauty and limit the use of harmful chemicals. In particular, the base can be reused as a photo frame or small document holder, contributing to a longer product life cycle.

 

Reusable desk calendar, extend product lifecycle

 

The 2025 calendar with the theme "35 years - Continuing the journey" is the crystallisation of the cultural and historical values and commitment to sustainable development of DIC Group. With an optimal design, DIC Group's 2025 calendar promises to be a meaningful companion during the 365 days of the new year.

 

COLLECT OLD CALENDARS – SMALL ACTIONS, BIG MEANINGS

Along with the message of sustainability and the goal of raising awareness of environmental protection, the Trade Union of DIC Group launched a programme to collect old table calendars in 2024. The operation lasts from December 18 to 21, 2024 at DIC Group Offices, subsidiaries, member companies and affiliated units.

The entire old calendar will be transferred to the gathering point of the non-profit project Irecycle to recycle into red envelopes, twisted paper paintings or to raise funds for the "Green Talent Incubation" scholarship. This activity not only reduces waste but also spreads awareness of environmental protection, contributing to building a green and responsible living community.

 

Media and Communication Department

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